#28 - Marketing in the age of AI
Everything has changed!
Welcome to the 28th Edition of The Marketing Newsletter!
🔎 Around the Web
OpenAI's Sora Video Generator Launches in UK, Raising Creative Industry Concerns
ISA CEO Conference 2025 Explores AI's Role in Future Advertising Strategies
Salesforce Stock Falls Amid Conservative Revenue Outlook as AI Products Ramp Up
Marketing has changed a lot because of AI. Today, businesses use AI tools to reach customers better, save time, and make more money. In this article, we’ll look at how AI is changing marketing, why it’s helpful, and what it means for the future—all in simple English.
What Are AI Tools in Marketing?
AI tools are smart computer programs that can think and act a little like humans. In marketing, they help companies understand customers, create ads, and sell products. For example, AI can look at data—like what people buy or what they like online—and figure out the best way to talk to them. Some AI tools can even write messages, design pictures, or chat with customers automatically.
How AI Makes Marketing Easier
Knowing Customers Better
AI looks at tons of information quickly. It can tell businesses what people like, what they don’t, and even what they might buy next.
Example: Netflix uses AI to see what shows you watch and then suggests new ones you might enjoy, like recommending a comedy if you watched "The Office."Saving Time
Writing ads or emails used to take hours. Now, AI tools can do it in seconds. A marketer can tell an AI, “Write a fun ad for a new phone,” and it’s done fast.
Example: Tools like Jasper AI can write a catchy slogan like “Get the New Galaxy – Speed Meets Style!” in just a few clicks.Personalized Ads
Everyone likes feeling special. AI helps companies send ads that fit each person.
Example: If you search for hiking gear on Google, AI might show you ads for backpacks from REI or Patagonia the next time you’re online.Talking to Customers 24/7
AI chatbots can answer questions anytime, even when the company is closed.
Example: H&M’s chatbot asks, “Looking for jeans or a dress?” and helps you shop even at 3 a.m., guiding you to the right items.
Examples of AI in Marketing Today
Social Media: Platforms like Instagram use AI to show you ads based on what you watch or like. For instance, if you follow fitness pages, you might see ads for gym clothes from Nike.
Emails: Companies like Mailchimp use AI to send you emails at the perfect time, like a discount code for a store you love, sent right when you’re likely to check your inbox.
Shopping Sites: Amazon uses AI to suggest products you might want, like showing you a phone charger if you just bought a new phone.
Why Businesses Love AI Tools
AI isn’t just cool—it’s smart for business. It cuts costs by doing work faster and cheaper than humans in some cases. For example, a small coffee shop can use AI to run Facebook ads without hiring a big marketing team. It also helps companies sell more because the ads are smarter and hit the right people. Small businesses can use AI too, not just big ones, because many tools are easy and affordable now.
Challenges of AI in Marketing
It’s not all perfect. Some people worry AI knows too much about them, which can feel creepy. For instance, if you talk about a vacation near your phone and suddenly see travel ads, it might feel strange. Privacy is a big deal, and companies have to be careful with customer data. Also, AI isn’t always right—it can make mistakes, like suggesting winter coats to someone in a hot country. Humans still need to check its work.
The Future of Marketing with AI
AI is only going to get bigger. In the future, we might see ads that feel like they were made just for you every time. For example, AI could design a video ad for a car you’ve been dreaming about, with your favorite color and music. AI could even predict what you’ll want before you know it yourself—like suggesting sunscreen before a hot weekend! Businesses will keep finding new ways to use AI, like making videos or helping stores talk to customers in fun ways.
⚙️ The Cool Kids' Club
Albert.ai - Albert.ai is a robust tool for digital advertising, using AI to optimize ad campaigns across multiple channels.
Brand24 - Brand24 excels in social listening, using AI to monitor and analyze online conversations about your brand.
Copy.ai - Copy.ai is a powerful copywriting tool, leveraging AI to create engaging marketing copy efficiently.
FeedHive - FeedHive uses AI to optimize social media management, helping users schedule posts and analyze performance.
*You can find much more AI Tools on There’s an AI
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AI’s out here writing ads, running campaigns, and probably knows your shopping habits better than your own mother. But most brands still can’t send an email that doesn’t sound like a corporate robot. Maybe fix that first?