#29 - This is Not Another Video Marketing Guide!
It's about how to win this game.
Welcome to the 29th issue of The Marketing Newsletter!
This issue is presented to you by Vizard
🔎 Around the Web
Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads
How instant-ramen marketer Samyang built Gen Alpha’s favorite brand
How football fans are engaging with content in new ways like AI
The One Hack That Will Make Your Video Content Unstoppable
Short-form video is everywhere, and if you’re not repurposing your content into snackable clips, you’re leaving serious engagement on the table. The problem? Too many businesses treat short-form video like an afterthought. They trim down a long video, slap on some captions, and hope for the best. But the brands and creators dominating TikTok, Reels, and Shorts know one thing: a short video isn’t just a cut-down version of a long one—it’s a standalone story.
So, here’s a game-changing tip: Start with the punchline.
Most people craft videos like they’re writing an essay—setting up the topic, building context, and finally delivering the insight. But social media moves too fast for that. If your first few seconds don’t grab attention, people scroll. Instead of following the traditional structure of intro → build-up → key insight, flip it:
👉 Start with the payoff. Show the most exciting moment upfront—whether it’s a bold statement, an unexpected reaction, or the “aha” insight that normally comes at the end. Once you have their attention, then you can fill in the details.
Think about how late-night talk shows edit their YouTube clips. They don’t start with, “Last night, we had [celebrity] on the show.” Instead, they open with the best joke, the craziest story, or the most shocking moment—then they roll back and give you context.
How to Do This in Your Own Videos
1️⃣ Find the Moment That Stops the Scroll
When reviewing your footage, don’t just look for a clean intro. Instead, hunt for the sentence or reaction that makes you go, “Wait, what?” That’s your hook.
2️⃣ Rearrange Your Storyline
Once you’ve got your hook, work backward. How can you lead into it in a way that feels natural but keeps viewers watching?
3️⃣ Use Text to Reinforce the Hook
Since most people watch videos on mute, add a bold, curiosity-driven subtitle in the first second. Something like:
“This marketing mistake cost us $10,000”
“You’ll NEVER guess how we doubled our sales”
“Why does nobody talk about THIS?”
4️⃣ Keep It Tight
Short-form video isn’t just about length—it’s about pacing. Cut out pauses, filler words, and anything that doesn’t add value. Every second should earn its place.
The Bottom Line? Make Every Clip Its Own Story
Short videos don’t need a beginning, middle, and end. They need to grab attention, deliver value, and leave people wanting more. Start thinking of every clip as its own self-contained moment, and you’ll see engagement skyrocket.
🔥 Need more video marketing hacks? Read the full article here:
⚙️ The Cool Kids' Club
BuzzStream - Outreach and link building CRM for SEO and digital PR
Pitchbox - Influencer outreach and content marketing platform
Majestic SEO - The largest link index database for SEO professionals
Hunter.io - Find and connect with the people that matter to your business
Linkody - Comprehensive backlink monitoring and analysis tool
NinjaOutreach - Influencer and blogger marketing outreach software
Turn One Video into Unlimited Content with Vizard AI
In marketing, content is king—but repurposing it is the real power move. Vizard.ai makes it effortless. With just one video, you can instantly create multiple, high-quality clips optimized for every platform. No tedious editing, no wasted time—just AI-powered efficiency that keeps your brand everywhere, all the time.
Whether you’re running a fast-paced campaign or scaling your content strategy, Vizard.ai gives you the tools to work smarter, not harder.
🤝 Event Central
Digital Marketing Series – Session 1: Using Your Digital Voice to Grow A Highly Engaged Audience - Wednesday, March 12
Digital Marketing Series – Session 2: The Power of Websites for Entrepreneurs - Wednesday, March 19th
Digital Marketing Series – Session 3: AI for Digital Marketing and Social Media Management for Entrepreneurs - Wednesday, March 26th