#31 - Repurpose or Die
The Content Strategy You Need in 2025!
Welcome to the 31st issue of The Marketing Newsletter!
This issue is presented to you by Vizard
🔎 Around the Web
Adobe and Microsoft empower marketers with AI agents in Microsoft 365 Copilot
Inside Puma’s new brand positioning and largest global campaign to date
Google’s AI Mode: Here’s what matters for SEOs and marketers
Meet 15 companies that are turning ads and marketing into cultural moments
🫵 Think Like a Chef, Not a Factory
Let’s get one thing straight: repurposing content isn’t about recycling. It’s about reinvention. If you’re a pro content marketer, you’ve probably read a hundred articles telling you to turn blogs into social posts or webinars into infographics. But here’s the thing—those tips are table stakes. If you want to stand out, you need to think differently.
Think of yourself as a chef, not a factory. A factory churns out the same product over and over. A chef takes one ingredient and transforms it into a dozen unique dishes. That’s the mindset you need for repurposing content in 2025.
Step 1: Start with the “Mother Recipe”
Every great chef has a “mother recipe”—a foundational dish that can be adapted into countless variations. For content marketers, this is your evergreen cornerstone content. It could be:
A deep-dive blog post.
A webinar or podcast episode.
A data-driven report or case study.
Example: Let’s say you have a blog post titled “10 Ways to Boost Your Email Open Rates.” This is your mother recipe.
Step 2: Slice, Dice, and Reimagine
Now, take that mother recipe and break it down into its core ingredients. Then, reimagine each one for a different audience or platform. Here’s how:
A. Turn Data into Stories
Numbers are powerful, but stories are unforgettable. Take a stat from your blog post—like “Emails with personalized subject lines have a 26% higher open rate”—and turn it into a relatable story.
Example:
LinkedIn Post: “Last year, I sent an email campaign with generic subject lines. Open rates were meh. Then I tried personalization—just adding the recipient’s name. Boom. 26% higher opens. Here’s how you can do it too.”
B. Create Micro-Content for Niche Audiences
Not every piece of content needs to appeal to everyone. Slice your mother recipe into micro-content tailored for specific niches.
Example:
For Freelancers: “How to Personalize Emails When You Don’t Have a Big Team.”
For E-commerce Brands: “Why Personalized Subject Lines Are the Secret to Higher Sales.”
C. Experiment with Unusual Formats
Why stick to the usual suspects like blogs and infographics? Try something unexpected.
Example:
Interactive Quiz: “What’s Your Email Open Rate Personality?”
Audio Snippet: A 2-minute voice note summarizing your top tip, shared on WhatsApp or Slack communities.
Step 3: Repurpose with a Twist
Here’s where most content marketers stop. They repurpose the same content in the same ways—blog to social post, webinar to infographic. But if you want to stand out, you need to add a twist.
A. Flip the Perspective
Take your original content and tell it from a different angle.
Example:
Original: “10 Ways to Boost Your Email Open Rates.”
Flipped: “10 Mistakes That Are Killing Your Email Open Rates (And How to Fix Them).”
B. Add a Timely Hook
Tie your evergreen content to a trending topic or event.
Example:
“How to Use AI to Personalize Emails in 2025.”
“Why Personalized Emails Are the Secret to Surviving the Recession.”
C. Collaborate with Others
Repurpose your content by inviting others to add their spin.
Example:
Host a Twitter Spaces discussion on email marketing trends, using your blog post as the foundation.
Create a roundup post featuring quotes from industry experts on your topic.
Step 4: Measure What Matters
Repurposing isn’t just about creating more content—it’s about creating better content. Track how your repurposed pieces perform, but don’t just look at vanity metrics like likes and shares. Focus on what really matters:
Engagement: Are people commenting, saving, or sharing your content?
Traffic: Is your repurposed content driving clicks to your site?
Conversions: Is it leading to sign-ups, sales, or other goals?
Pro Tip: Use tools like Google Analytics or Hotjar to dig deeper into how your audience interacts with your content.
The Chef’s Secret Sauce
Here’s the thing: repurposing content isn’t a tactic—it’s a mindset. It’s about seeing the potential in every piece of content you create and finding new ways to bring it to life.
So, the next time you’re staring at a blog post or webinar, ask yourself: “How can I turn this into something unexpected?”
Want more unconventional tips? Check out these posts:
Turn One Video into Unlimited Content with Vizard AI
In marketing, content is king—but repurposing it is the real power move. Vizard.ai makes it effortless. With just one video, you can instantly create multiple, high-quality clips optimized for every platform. No tedious editing, no wasted time—just AI-powered efficiency that keeps your brand everywhere, all the time.
Whether you’re running a fast-paced campaign or scaling your content strategy, Vizard.ai gives you the tools to work smarter, not harder.
⚙️ The Cool Kids' Club
Buffer: Social media management platform for simple scheduling and analytics
Sprout Social: Social media management platform for powerful analytics and engagement
SocialBee: Social media management tools for more leads with less effort
Quuu: Grow your audience on Facebook, LinkedIn & X
Taboola: Drive traffic and monetize your content with Taboola
Outbrain: Drive engagement and conversions with native advertising
Missinglettr: Automatically grow your brand with each piece of content you publish
🤝 Event Central
AI Driven Search Engine Marketing (SEM) - Wednesday, March 26th
AI Powered Marketing Strategies - Thursday, March 27th
Video Marketing: Attract Clients Using Video! - Wednesday, April 2nd
Marketing on a Budget - Wednesday, April 9th
Mastering Fundamentals of Online Marketing - Friday, April 18th
Intro to AI for Marketing: Create, Engage, and Grow - Tuesday, April 22nd
How to Rethink Product Marketing - Tuesday, April 29th
📕 Your Brain's Buffet
HubSpot Academy Content Marketing Certification Course
This course, offered by HubSpot Academy, is free, takes about 6 hours to complete, and includes a dedicated section on repurposing content (led by Nadya Khoja, with 4 videos totaling 31 minutes). It covers how to identify repurposing opportunities, adapt content for different platforms, and maximize its value—exactly what you’re looking for..
Content Marketing Tutorial: 19 Ways To Repurpose Content For Maximum Visibility & Reach
Searching for a content marketing strategy that helps you work smarter… not harder? Look we’ve ALL heard that “golden rule” of content marketing…
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