#34 - Own Your Google Game
Simple Steps to Boost Your Business Name and Master Google’s New Search
Welcome to the 34th issue of The Marketing Newsletter!
🔎 Around the Web
Wix’s New AI Assistant Enables Meaningful Improvements To SEO, Sales And Productivity
The AI-Driven SEO Game Plan: How to Boost Organic Traffic by 70%
Get Found Fast: Mastering SEO for Your Business Name and Navigating Google’s New Search Era
Want your business to pop up first when someone Googles your name?
It’s not just about luck—it’s about smart SEO that puts your brand front and center. Optimizing your business name on Google means more clicks, more trust, and more customers finding you without breaking a sweat. But there’s a twist: Google’s Search Generative Experience (SGE) is shaking things up, changing how search results work and what it takes to rank high.
Understanding both is your ticket to staying ahead in today’s digital game. Ready to make your mark? Dive into our practical guides:
How to SEO Your Business Name on Google (for step-by-step tips to own your brand’s search results)
Understanding Google’s SGE and Its Impact on SEO (to get the lowdown on Google’s latest search revolution)
These posts cut through the noise with clear, actionable advice—your business deserves to be seen!
⚙️ The Cool Kids' Club
Yext: Digital Knowledge Management Platform
BrightLocal: Local SEO Tools for Search, Rankings, and Reputation Management
Whitespark: Local SEO Tools and Services for Better Local Search Rankings
GeoRanker: Comprehensive Local SEO Tools and Data Solutions
Local Falcon: Local Rank Tracking and AI Analysis Tool
Synup: Digital Profile Management Platform for Local SEO and Online Visibility
Uberall: AI-Powered Multi-Location Platform
🤝 Event Central
Learn SEO, Outrank Your Competitors, Get More Customers - Wednesday, April 16th
How I Increased My Website Traffic - Wednesday, April 16th
Mastering AI Driven SEO Strategies For Superior Search - Saturday, April 19th
AI Workshop for Entrepreneurs : Work Smarter, Not Harder - Saturday, April 19th
Agentic AI for SEO: Boost Rankings with Micro SEO - Wednesday, April 23rd
📕 Your Brain's Buffet
SEO for Google’s Search Generative Experience (SGE) – Tutorialspoint
Why It’s Great: This online course, led by Constantin, a multi-award-winning digital marketer with three master’s degrees, dives straight into optimizing for SGE. It’s designed for marketers nervous about SGE’s impact on traffic and covers how AI-driven search changes rankings, with clear, tested strategies.
What You’ll Learn: You’ll get the lowdown on SGE’s mechanics—like AI snapshots and conversational search—plus three core optimization methods (prompting, tuning, retrieval-augmented generation). It also tackles who wins and loses in this new search era, helping you stay ahead.
Google SGE Explained: What It Is & How It Impacts SEO”
This is what you can expect from Google’s new search generative experience, and how it will change the way we do SEO.
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