#36 - Email Outreach for Your Business
The Art Of Getting in Touch with Other People
Welcome back, marketers! This week, we’re diving into one of the most effective (and underrated) ways to grow your business: email outreach. Whether you’re a startup hustler pitching your big idea or a small business owner looking to land new clients, email is your ticket to building relationships that move the needle. But let’s be real—crafting cold emails that actually get replies can feel like cracking a secret code. Don’t worry, we’ve got you covered with a beginner-friendly, step-by-step guide to nailing email outreach like a pro. Let’s break it down.
Step 1: Nail Down Your Goals and Audience
Before you type a single word, get clear on why you’re reaching out and who you’re targeting. Are you pitching your product to potential customers? Hunting for a game-changing partnership? Or maybe you’re trying to score a shoutout from an industry influencer? Each goal needs a tailored strategy.
Action: Jot down your goal in one sentence. Example: I want to pitch my CRM tool to small e-commerce brands.
Know Your Audience: Build a buyer persona. What’s their role? What keeps them up at night? Where do they hang out online? Use Sparktoro to dig into audience behaviors and find out if your targets are scrolling X, LinkedIn, or niche Slack communities.
Step 2: Hunt Down the Right Contacts
No contacts, no outreach. The good news? There’s a toolbox of platforms to help you find the right people without burning through your budget.
LinkedIn: Your B2B go-to. Search for job titles like CMO or Founder and filter by industry. Level up with LinkedIn Sales Navigator (~$80/month) for laser-focused lead lists.
X Platform: Perfect for spotting thought leaders. Search hashtags like #Marketing to find active voices. TweetHunter automates this, tracking influencers in your niche.
Email Finders: Got a name but no email? Tools like Hunter.io or Voila Norbert fetch verified emails. For quick guesses, try Email Permutator+.
Company Websites: Scour Team pages for decision-makers. No email listed? Run names through an email finder.
Quick Tip: Verify emails with NeverBounce to keep your sender reputation squeaky clean.
Step 3: Write Cold Emails That Get Replies
Your email is your handshake—make it sharp, personal, and value-packed. Here’s a proven structure:
Subject Line: Short and intriguing. Try Quick Win for [Company]’s Growth or Loved Your X Post! Mailchimp data says personalized subjects boost opens by 26%.
Opener: Hook them with a specific reference, like their latest X post or a company win.
Value Prop: Focus on their needs. Example: Our tool saves e-commerce brands 10 hours a week on customer follow-ups.
CTA: Keep it easy. Swap Buy now for Got 10 minutes to chat?
Sign-Off: Add your name, title, and a link to your site or LinkedIn.
Sample Email:
Subject: Idea to Streamline [Company]’s Workflow
Hi [Name],
Your X thread on e-commerce challenges was spot-on—customer retention is tough! I run [Your Company], and we’ve helped brands like [Example Client] save 10 hours a week with our CRM automation.
Could we hop on a quick 10-minute call to explore how we can help [Their Company]?
Cheers,
[Your Name]
Founder, [Your Company]
[Your Website]Tools: Polish your writing with Grammarly and track opens with Mailtrack (free). For scaling, Lemlist or Reply.io automate personalization.
Step 4: Build and Maintain a Lean Email List
Quality > quantity. Start with a small, targeted list in Google Sheets, logging names, emails, companies, and notes (e.g., Commented on AI trends on X).
List Hygiene: Use ZeroBounce or NeverBounce to scrub invalid emails.
Compliance: Stay legal with GDPR/CAN-SPAM. Include an unsubscribe link and your address. Mailchimp or Constant Contact handle this for you.
Step 5: Send Smart and Optimize
Don’t blast your whole list at once. Test small batches to fine-tune your approach.
Email Platforms: Mailchimp (free for small lists), SendGrid, or ActiveCampaign offer templates and analytics.
Timing: HubSpot data points to Tuesday/Wednesday mornings (9-11 AM) for peak opens.
A/B Test: Play with subject lines or CTAs. Example: Quick Question, [Name]? vs. New Tool for [Company].
Follow-Ups: No reply? Send 2-3 nudges, 3-5 days apart. Yesware automates this.
Step 6: Analyze and Level Up
Track opens (~20-30% is solid), replies (~5-10%), and conversions via your email platform’s dashboard.
Tweak: Low opens? Rewrite subjects. Low replies? Sharpen your value prop. Litmus previews emails across devices to catch design hiccups.
Learn: Use feedback (e.g., Not interested) to refine your targeting.
Step 7: Scale Without Losing the Human Touch
Ready to go big? Tools like Lemlist, Woodpecker, or Outreach personalize at scale (think {{FirstName}}). But keep it real—mention a recent post or milestone to stay authentic.
Pro Move: Use Zapier to sync tools, like auto-adding LinkedIn leads to your email platform.
Tools of the Week
Power your email outreach with these must-haves:
Research:
LinkedIn Sales Navigator – Advanced B2B lead filtering.
Sparktoro – Audience insights for targeting.
TweetHunter – Find influencers on X.
Email Finding:
Hunter.io – Verified email lookups.
Voila Norbert – Email finder with a friendly UI.
Email Permutator+ – Free email guesser.
Verification:
NeverBounce – Email validation to protect deliverability.
ZeroBounce – List cleaning and verification.
Writing & Tracking:
Sending & Automation:
Mailchimp – Beginner-friendly email campaigns.
Lemlist – Personalized cold email automation.
Reply.io – Scalable outreach with analytics.
SendGrid – Robust email delivery.
ActiveCampaign – CRM + email marketing.
Woodpecker – Cold email automation.
Outreach – Enterprise-grade outreach.
Analytics & Follow-Ups:
Workflows:
Zapier – Connect your tools for seamless automation.
Google Sheets – Simple list management.
Wrapping Up
Email outreach isn’t about flooding inboxes—it’s about sparking meaningful connections. Start small, test like crazy, and always lead with value. With these steps and tools, you’re ready to turn cold emails into hot opportunities. So, fire up your campaign, hit send, and watch your network grow.
What’s your next move? Reply to this newsletter or share your outreach wins on Linkedin or X with #MarketingNewsletter—we’d love to hear from you!
Until next week, keep growing,
The Marketing Newsletter Team