How to Build a 7-Figure Empire with Toilet Breaks and Dank Memes

4 Unapologetic Strategies to Dominate Trends, Weaponize Cringe, and Turn 5-Minute Jokes into Millions

Sup nerds,

My name is Jason Levin and I’m the founder of Memelord Technologies, a software for marketers to find and create new viral memes.

I’ve got a spicy take on marketing for ya.

Memes are the highest leverage marketing on earth.

Yup, you heard me.

Not word-of-mouth. Not hot TikTok influencers in bikinis. And definitely not paid ads.

Dank memes!

Let me explain.

Leverage is all about achieving bigger results with less work. Memes do this. Think about it. Memes are:

• Cheap to make

• Quick to make

• An easy way to go viral

You don’t need 6 months to film a $100k commercial. You can get better results with a viral meme made in 5 minutes while you’re sitting on the toilet.

What could be higher leverage than that???

I’ve seen startups land 6-figure contracts from a meme that took 6 seconds to make. I’ve seen companies land 90% of their pipeline from memes. I’ve seen it all.

But meme marketing isn’t some magical get-rich-quick scheme. Viral memes won’t save your company if your product sucks. Memes are just a lever to pull like anything else. And I think it’s one of the strongest out there.

When I realized this, I became obsessed with meme marketing.

I’ve gotten billions of views on my memes, wrote a book called Memes Make Millions, and built a software exclusively for meme marketing called Memelord Technologies.

I’ve literally built a 7-figure empire all around meme marketing.

So here’s my 4 tips to meme marketing:

Step 1. Learn the industry and trends

If you tried paying me $100k to make memes about hockey, I couldn’t do it.

I know nothing about hockey (except that Canadians are weirdly good at it for some reason). But I can make memes about marketing and tech all day.

I live and breathe marketing and tech. I’ve worked as a startup marketer for 4+ years. I go to the parties, conferences, and events. I read the books. All my friends are in this world too.

I’m on the timeline interacting with people in this world all day. I’m deep in this world. And I can make viral memes night and day. Because I understand this world and the inside jokes, struggles, and language.

The takeaway: You can only make memes about industries you’re deep in.

You can make memes about any industry from hockey to gardening to healthcare to startups. The main thing is you need to know the zeitgeist and what’s going on.

Because the meme world is so fast-paced, my software sends you alerts for new viral meme templates every single day to help people figure out the meme zeitgeist.

Step 2. Know the problems

Good memes come from problems your industry faces.

If you look at the best meme pages across finance, tech, whatever, the best memes are typically about problems you’re facing.

If you’re in accounting like my customer Fondo, you meme about Excel. If you’re in startups, you meme about VCs taking the summers off to party in France. If you’re making memes for your brand, become hyper-focused on what problems your users face. If you’re working on software for writers, you better know what problems writers face (e.g., writer’s block, not enough caffeine, etc.).

It’s only because I worked as a startup marketer with a deeply technical product that I was able to make this viral banger of NVIDIA CEO Jensen Huang.

Step 3. Embrace the cringe

Is making money cringe?

I don’t think so.

After all, I’ve proved that memes make millions.

Memes are a powerful marketing tactic used by everyone from solo creators to public companies like Netflix. Stop worrying about being cringe, and focus on being funny and making money.

Cringe is the new cool. Become a cringe arbitrageur. When you’re willing to be cringe and do things others are afraid of, you can get so much more attention on the internet.

Step 4. Master the tools

When you’re a memelord you’ve gotta move fast.

Because the timeline is always changing, speed is the most important thing in memes. That’s why I built my own meme software that values speed above everything. I was sick of moving slow searching for memes and fiddling around with slow crappy software.

With Memelord Technologies, you can:

• Make a week’s worth of viral Instagram/TikTok videos in 10 minutes

• You can use the most unhinged AI model Grok to fire off funny captions

• Find memes in seconds using AI semantic search.

• You get daily alerts for new trending viral memes via email, SMS, or Telegram

You can literally go from idea to viral bangers in seconds!

The takeaway

“Never underestimate the jester because he may be a king in disguise,” I wrote in my book Memes Make Millions.

You may see people posting silly memes and think they’re stupid, but they might just be making millions like me and my crew of insane meme marketers!

From the 22-year-old NYC goofball posting finance bro memes to the venture-backed startups making memes about Silicon Valley to public companies leveraging meme marketing — they’re all proof that being silly on the internet can help you make serious money.