If you’ve been keeping an eye on social media trends, you’ve likely noticed a major shift: video content is taking over, even on platforms that were once text-centric giants. Take LinkedIn and Substack, for example—both were heavily focused on written content prior to 2024, but recent changes in user behavior and platform priorities have forced them to adapt by introducing video features. LinkedIn rolled out its TikTok-like vertical video feed in March 2024, while Substack began experimenting with video uploads for creators to complement its newsletter-first model. This isn’t just a fleeting trend—it’s a clear signal that video content has become more critical than ever for marketers, content creators, and anyone looking to build a presence online.
What does this mean for you? If you haven’t seriously considered producing video content before, 2025 is the year to start. The data backs this up: LinkedIn reported a 36% year-over-year increase in video viewership in Q1 2025, showcasing how quickly video is dominating even professional networks. Meanwhile, platforms like Substack are leaning into video to keep subscribers engaged beyond static text. The shift is undeniable—video is no longer optional; it’s a must-have for growth.
But here’s where it gets tricky: creating video content that works across multiple platforms can feel like a full-time job. Long-form YouTube videos don’t magically fit into the fast-paced worlds of TikTok or Instagram Reels, and manually editing for each channel is a time suck.
That’s where a tool like Vizard.ai comes in clutch. Imagine recording a single video—say, a webinar or podcast—and having it instantly transformed into a dozen polished, platform-ready clips. Vizard.ai uses smart AI to analyze your footage, pick out the most engaging moments, and churn out bite-sized videos optimized for LinkedIn, YouTube Shorts, TikTok, you name it—all with minimal effort on your part.
Think of it as your secret weapon for 2025. With Vizard.ai, you’re not just keeping up with the video trend—you’re mastering it. Take a cue from Chris Williamson, host of the Modern Wisdom podcast, who’s nailed this strategy. He records in-depth conversations with top thinkers—racking up over 500 million downloads—and then repurposes them into punchy, shareable clips tailored for every platform.
It’s genius!
One recording session fuels an endless stream of content, reaching audiences wherever they scroll.
Vizard.ai makes that process a breeze, letting you record once and publish everywhere. Plus, it’s got features like auto-captions and one-click resizing, so your videos look pro without you breaking a sweat.
Visit Vizard.ai today and turn your videos into engagement gold.
Your audience is waiting—don’t let them scroll past!