The Marketing Newsletter #13 - It's About The Biggest Moves
Best tools to level up your marketing game in 2024.
Welcome to the Thirteenth Edition of The Marketing Newsletter!
✨ This Issue is Sponsored by Keap ✨
Ready to make managing marketing, sales, and clients easier? Keap is the all-in-one CRM solution designed to help businesses grow with ease. Simplify your workflows and focus on what truly matters—building relationships and driving results.
📰 Marketing News & Articles
Creator and influencer trends brand marketers need to know about right now!
Nike’s Q2 2025 Earnings Highlight the Balance Between Performance Marketing and Brand Building
⚙️ Marketing Tools
Keap - A customer relationship management (CRM) tool designed to streamline marketing, sales, and client management.
Todoist - A task management application to organize and prioritize tasks for improved productivity.
Shorby - A platform for creating smart bio links, enhancing social media engagement and conversions.
*You can find much more marketing tools on Marketing Tools List
🧑🎨 Marketing Tips You’ll Actually Want to Try!
How 1up Turned Memes into a Sales Machine: A Case Study
Marketing doesn't always have to be serious to be effective. Sometimes, the best results come from doing something unexpected. Take 1up, for example. They’re an AI software company that helps sales teams automate their proposal process, which on the surface sounds pretty standard and, let’s face it, boring. But their marketing? It’s anything but.
Instead of going the traditional route and starting an Instagram page with a basic name like @1upmemes, they launched an entirely unhinged meme page called Crushing Quota. Think inside sales jokes and industry-specific memes that only people in the sales world would truly get. It was bold, it was funny, and it was exactly what their audience needed.
But the brilliance doesn’t stop at the humor. 1up uses AI to find trending meme templates and then tweaks them with jokes that speak directly to their niche. This mix of viral content with industry inside jokes is the perfect way to get noticed. The 1up logo is tucked away in the memes and bio, but it doesn’t matter because the laughs come first. The humor is what pulls people in, not the logo.
And the results? Mind-blowing. According to 1up’s founder, this simple meme strategy generates 90% of their sales pipeline. That’s right — memes are bringing in serious business. In fact, with customer lifetime values starting at $249/month, running a meme page isn’t just fun, it’s profitable. Two new customers per month cover the cost of the social media manager. Talk about high-leverage marketing!
Why It Works:
Relatable humor builds connection: When you speak directly to your audience with humor they understand, you build trust and create an emotional bond.
Keep it fresh and relevant: Use what’s trending in your niche to keep content fresh and engaging.
Don’t overthink it: 1up's approach is simple: have fun with it, and the sales will follow.
If you're looking for an unconventional yet powerful marketing tactic, meme marketing might just be the golden ticket. It’s low-cost, highly relatable, and it gets results. And hey, if it works for 1up, why not try it yourself?
🤝 Some Random Events
The Marketing Ecosystem: Masterclass For Business Owners & Entrepreneurs - Monday, January 13th
Mastering AI Driven SEO Strategies For Superior Search - Friday, December 27th
Crush Your Competition and Boost Sales with AI-Powered Micro SEO - Thursday, January 30th
📕 Must-Read Marketing Books!
"Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger
The book explores why certain products and ideas become popular, delving into the science behind word-of-mouth and social transmission. Berger identifies six key principles that drive people to share information:
Social Currency: People share things that make them look good or enhance their social status.
Triggers: Items that are at the top of my mind are more likely to be shared.
Emotion: Content that evokes strong emotions, especially high-arousal feelings, is more likely to be shared.
Public: The more visible a product or idea is, the more likely it is to be imitated and shared.
Practical Value: Useful information is more likely to be shared.
Stories: People share information through narratives, making it more engaging and memorable.
These principles are encapsulated in the acronym STEPPS.
The book is a must-read and this 40-min speech by Prof. Jonah Berger at Google is a must-watch.
The End