The Marketing Newsletter #14 - Redefining Marketing for the Next Big Win
Real-world examples to boost your brand and stay ahead in 2025!
Welcome to the Fourteenth Edition of The Marketing Newsletter!
📰 Marketing News & Articles
Marketing business grew big by thinking small in the world of sport
TikTok is now one step closer to being outright banned in US.
How an Investing Strategy in Japan Spurred a Global Market Rout
⚙️ Community Management Tools
Circle - A platform for building and managing branded online communities with discussion forums, member directories, and content spaces.
Mighty Networks - Enables marketers to create and grow niche communities with customizable features, including events, courses, and memberships.
Discourse - An open-source forum solution for creating, managing, and moderating online discussions and fostering community engagement.
*You can find much more marketing tools on Marketing Tools List
🧑🎨 Marketing Tips You’ll Actually Want to Try!
Turn Users Into Heroes: The Power of POV Marketing
Want to make your product irresistible? Show it through your user’s eyes. Here’s how to shift the perspective and make your visuals feel personal and immersive:
Why POV Works
People connect best with content that feels like it’s made for them. By showcasing your product as if the user is already interacting with it, you create a sense of familiarity and belonging.
How to Apply It
For physical products: Add a human element—show a hand holding or using it. 🤳
For apps (mobile or desktop): Display actions in progress, like a thumb tapping or a cursor navigating. 💻
For platforms or websites: Use dynamic elements like cursors to simulate the experience.
Real-Life Example
Kurzgesagt’s Brilliant campaign nailed this by using a mouse cursor to explore Brilliant’s platform. Every movement made viewers feel like they were already users. It wasn’t just a demo—it was an experience.
POV Marketing Checklist
Are we showing our product in action, as if the user is already engaged?
Can we make visuals more dynamic with hands, cursors, or relatable touches?
Shift the focus, and watch how powerful this simple tweak can be. Let your user be the hero of the story!
🤝 Some Random Events
AI for Small Business Owners - Saturday, December 28th
Harnessing AI for Marketing Innovation - Wednesday, January 8th
Intro to Marketing your Small Business - Wednesday, February 5th
The End