Welcome to the Eighteenth Edition of The Marketing Newsletter!
📰 Marketing News & Articles
Paid Media Marketing In 2025: 7 Changes Marketers Should Make
New Year, New Goals: Setting Effective Marketing Objectives for 2025
⚙️ AI Tools
Smartly.io
AI-powered platform for automating and optimizing social media ads across platforms like Facebook, Instagram, and Pinterest.Adext AI
Uses AI to automate digital ad campaigns, optimizing ad spend and improving conversion rates across various platforms.Cortex
AI-driven platform that helps businesses optimize their social media strategy through image analysis and content performance insights.Roc Search
An AI-based search platform that enhances social media marketing by delivering relevant search results and campaign insights.Replai
AI-powered automation platform for Facebook and Google Ads to optimize ad campaigns and boost ROI.
*You can find much more marketing tools on Marketing Tools List
🧑🎨 Marketing Tips You’ll Actually Want to Try!
Share Surprising Facts from Your Data!
Your data is more than just numbers—it’s a chance to grab attention. Share interesting or unexpected facts from your data to connect with people and spark conversations.
Real-World Example:
➡️ Spotify’s "Wrapped" campaign has become hugely popular. By showing users their listening habits in a fun way, they’ve created something everyone wants to share.
➡️ OkCupid does something similar by sharing fun dating trends based on their data.
⁉️ Why it works: People love to learn new things, especially when it’s unexpected or relatable. It also makes your brand look smart and interesting.
🤔 Your turn:
Look at your data.
What’s surprising? What would your audience enjoy hearing about?
Share it in a simple way that gets people talking!
🤝 Some Random Events
Master Social Media and Digital Marketing for Profitable Growth - Saturday, January 4th
Starting and Building a Career in Digital Marketing - Wednesday, January 8th
Ultimate 2025 Checklist: Digital Marketing Strategy Audit for Businesses - Friday, January 10th
Digital Marketing Skills Bootcamp - Tuesday, January 14th
Tools to Elevate Business Series: Digital Marketing - Wednesday, January 15th
The End