"The Morning Routine"
Everybody is ready to LOCK IN!
You see this image, and it makes you wonder; what is this about? Am I really supposed to drink cold Pepsi first thing in the morning? Haha. Nice try, Instagram.
But surprise; this isn’t about drinking Pepsi at all. You’re actually supposed to dunk your face into that bowl. YES. FOR REAL.
Over the past few days, X has been flooded with memes and jokes about "the morning routine," and brands are having a field day hopping on this viral trend to market themselves. I’ve put together 10 examples of how brands are getting creative with it—and trust me, you DO NOT want to miss the last one.
Let’s take a look, have a laugh, and, hopefully, pick up some new tricks. Oh, and I’ve got some wild stats to share too. You won’t believe what a single viral Instagram reel did to Saratoga Water’s stock prices and Google searches. This is next-level fun.
1. Spotify
Make sure to check on the original version on X, people really got creative 🤣
3. KFC
4. X Shop
5. Opera GX
7. Aravind Srinivas (CEO of Perplexity AI)
10. Merriam-Webster
A grandma version just dropped, I’ve saved the best for the end. 😉
Brands are turning a wild Instagram reel into a full-on marketing party.
Saratoga Water’s stock price has spiked 12% since the reel dropped.
Google searches for "morning routine" are skyrocketing, and X is still drowning in memes.
It’s a masterclass in riding a viral wave without hesitation.Here’s your marketing takeaway: Speed wins.
When a trend explodes, don’t overthink.
Move fast, keep it fun, and make it yours before the hype dies. These brands didn’t create the morning routine craze, they just hijacked it like pros. So next time the internet goes nuts, grab your version of the bowl and jump in headfirst. Your audience (and maybe your stock price) will thank you.
