In 2025, SEO professionals are facing one of the most significant shifts in search behavior and strategy since the inception of search engines: the rise of Google's Search Generative Experience (SGE). As part of Google's ongoing effort to enhance search using artificial intelligence, SGE integrates AI-generated content directly into the search results, fundamentally changing how users find and consume information online.
Understanding Google's SGE and Its Impact on…
In 2025, SEO professionals are facing one of the most significant shifts in search behavior and strategy since the inception of search engines: the rise of Google's Search Generative Experience (SGE). As part of Google's ongoing effort to enhance search using artificial intelligence, SGE integrates AI-generated content directly into the search results, fundamentally changing how users find and consume information online.