#19 - Marketing in AI Agents Era
How AI agents will effect marketing in 2025
Welcome to the Nineteenth Edition of The Marketing Newsletter!
This issue is presented to you by Marketing Tools List, your ultimate tool finder, providing a curated list of marketing apps and tools.
AI Agents Master Personalized Marketing
In the year 2025, AI Agents aren't just the sidekicks; they're the masterminds pulling the strings of personalized marketing. They turn mountains of data into experiences so tailored, it's like they've peeked into your diary. Ads have evolved from loud hawkers to soft whispers of personal recommendations, ushering in an era where marketing feels less like an interruption and more like a friend's suggestion.
But the magic doesn't stop there. AI has also stepped up its game in customer service, with chatbots and virtual assistants working the night shift, offering support that's not only always on but also getting eerily human-like with each conversation.
It's like having a tireless, empathetic friend available 24/7, saving human effort while ramping up engagement in ways we've only dreamt of.
Yet, this AI love affair isn't without its complexities. While AI churns out content that's both engaging and SEO-friendly, we're left pondering the fate of genuine creativity. Marketers are now tasked with marrying AI's efficiency with the human spark, making sure content doesn't just rank but resonates, touching hearts rather than just ticking boxes.
But hey, with great power comes great responsibility.
Privacy issues and our growing dependence on AI are like the plot twists in this story. Marketers must tread carefully, ensuring technology complements rather than competes with human intuition. It's about crafting a narrative where AI isn't the star but the supporting actor, enhancing the art of storytelling in our digital marketing saga.
⚙️ The Cool Kids' Club
SocialPilot*: Schedule, create, analyze - all in one for LinkedIn.
Crystal*: AI insights for better LinkedIn communication.
Hootsuite: Manage multiple accounts with ease, including LinkedIn.
Sprout Social: All-in-one LinkedIn scheduling, analytics, and inbox.
RocketReach: Find LinkedIn contacts' emails and numbers.
SalesLoft: Enhance LinkedIn prospecting with Sales Navigator.
LinkedIn Sales Navigator: Premium lead search and sales insights.
Dux-Soup: Automate LinkedIn networking tasks.
Leadfeeder: Identify site visitors for LinkedIn outreach.
* indicates a promoted tool, if any
🧑🎨 Marketing Hacks That Don't Suck
Unexpected Partnerships That Actually Click
Ever thought of playing matchmaker with brands? No, not like the awkward family reunion, but the kind where everyone goes, "Whoa, didn't see that coming!"
Pairing up with an out-of-left-field partner can spark a firework display of creativity, leaving your audience both entertained and intrigued.
Take Uber and Spotify, for instance; they got in the backseat together to let passengers DJ their own rides, turning every trip into a personal concert.
Or Lyft and Netflix, who basically turned every ride into a "Stranger Things" adventure - minus the Upside Down, thankfully.
Why This Mad Lib of Brands Works So Well:
Surprise Factor: It’s like finding chocolate in your peanut butter; unexpected, but undeniably delicious.
Mutual Benefits: Both brands ride the wave of increased visibility while adding a sprinkle of joy to the customer experience.
Real-World Example That'll Make You Nod in Approval:
When Uber let you sync your Spotify account to the car's radio, it was like every ride was a private concert tailored to your tastes. Spotify got more subscribers, Uber kept its customers happy, and all was right in the world of marketing.
How to Pull Off Your Own Brand Blind Date:
Scout the Scene: Look for a brand that vibes with your ethos but operates in a totally different playground. Think oil and water, but in marketing terms, they somehow mix.
Dream Up the Dream Team: What if your product could do a tango with theirs? Imagine how your services could complement each other in ways no one's thought of yet.
The Big Reveal: Launch this partnership with the pomp and circumstance of a new royal baby. Get creative with your announcement - think flash mobs, surprise pop-ups, or maybe even a quirky social media campaign.
The Takeaway:
When you marry your brand with another from a different industry, you're not just expanding your circle; you're throwing a party where everyone wants to be. It’s about delighting your audience while growing your brand in ways that are both fun and fruitful. So go on, play cupid, and watch the magic happen.
🤝 Who Doesn't Love a Good AI Party?
Learn to Build Your Own AI Marketing Agent: Redefine Campaigns - Thursday, January 23rd
Ever wanted to have your own little AI buddy to do the heavy lifting in your marketing campaigns? This session will teach you how to whip up an AI Marketing Agent with the magic of LangGraph, CrewAI, and those fancy LLMs. Leave with the skills to automate your campaigns, tailor your content, and charm your customers like never before.
How To Unlock the Power of AI Agents in Your Startup - Tuesday, January 21st
Join Omkar Pandharkame, who's not just any AI guru but a battle-tested entrepreneur, for a journey into the heart of AI integration. He'll show you how to construct your AI agents and weave them seamlessly into your startup's fabric, making your business operations as smart as they are smooth.
AI Agents: Transforming the Way We Work, Learn, and Grow - Thursday, January 23rd
Get ready for a mind-bending session with John Thompson, the AI sage who's not just talking the talk but has written the book(s) on it—literally four, with a fifth on the way. Learn from his wealth of experience in steering AI teams to create solutions that don't just work but work wonders at scale. This is your chance to see how AI can revolutionize your approach to work, learning, and personal growth.
📕 Your Brain's Buffet
Digital Marketing Strategy and Planning Specialization
Think of this Coursera course as your personal digital marketing GPS. It’ll guide you through the wilds of audience analysis, campaign planning, and how to tell if your strategies are actually hitting the mark. If you're looking to level up your digital marketing game, this specialization is like finding the cheat codes to the game of online success.
Digital Marketing Strategy by Niko Lahtinen & Kimmo Pulkka
This isn’t just another book; it’s your new best friend in marketing. It is like having a wise old mentor in paperback. It walks you through the strategy, shows you how to aim your messages at the right crowd, and teaches you to read the signs of your campaign's health with real-world examples. Whether you're a marketing rookie or a seasoned pro, this book will have you navigating the digital jungle with the confidence of a seasoned explorer.
Old School Ads
The End