#20 - Marketing Miracle of the Year
Sip, Step, and Sweep Your Way to Success
Welcome to the 20th Edition of The Marketing Newsletter!
This issue is presented to you by Marketing Tools List, your ultimate tool finder, providing a curated list of marketing apps and tools.
⚙️ The Cool Kids' Club For Event Promotion
Eventbrite - Discover and Create Events That Fuel Your Passions.
Facebook Events - Connect and Engage Through Personalized Event Experiences.
Meetup - Discover and Create Local Communities.
Bizzabo - #1 Event Management Software for B2B Conferences.
Hopin - Engage Your Audience with Personalized Event Experiences.
LinkedIn Events - Connect, Engage, and Grow with Professional Events.
Cvent - Event Platform for In-person, Virtual, and Hybrid Events & Webinars.
Splash - Event Marketing Platform.
Whova - Award-winning Event Apps & Event Management.
Attendify - Engage Your Audience with Personalized Event Experiences.
*You can find much more Event Promotion tools on Marketing Tools List
🧑🎨 Dyson, Crocs, and Stanley Cups
Dyson:
Turn everyday tasks into an experience. Innovation is the best marketing.
Dyson has turned the "chore" of cleaning into a "show" with their tech wizardry. Their hack? Instead of just cleaning floors, they clean up the concept of what a vacuum should be. By showcasing how their products solve problems we didn't even know we had, they've made us eager to see what they'll innovate next. Check out this YouTube video that goes through the history of Dyson innovation!
Stanley Cups:
Build a community, make your product exclusive, and watch it become the talk of the town.
Stanley Cups transformed from rugged utility to must-have fashion statements. Their hack involves creating demand through scarcity and leveraging social media's power. By making each cup a limited edition treasure, they've not just sold a product, but an experience. Laugh your way through this SNL skit to see how they've turned hydration into hysteria.
Crocs:
Flip the script on your product's perceived flaws. Make them your standout features.
Who knew that "clown shoes" could become the epitome of cool? Crocs' marketing hack was to lean into their uniqueness, turning criticism into a cult following. With celebrity collaborations and embracing their quirky design, they've shown that comfort can be chic.
In 2024, these brands have shown us that marketing hacks can be both effective and engaging. They’ve taught us to look beyond traditional marketing, to create stories, experiences, and communities around products. So, the next time you're thinking about how to market your next big idea, remember these hacks - they're proof that innovative marketing doesn't suck; it's just the beginning of something great.
Old School Ads
See you on the next one 👋