
Old Headlines About Newsletters
Substack's Revenue Model Scrutinized
Yes, Substack's revenue model has faced scrutiny. Reports indicate that in 2021, Substack burned $25 million, leading to negative revenue.Beehiiv's Exploding Growth
Yes, Beehiiv has experienced significant growth. In 2023, the platform sent 4.5 billion emails, a substantial increase from 402 million between 2021 and 2022.Morning Brew's Acquisition by Insider Inc
Yes, Insider Inc., the parent company of Business Insider, acquired a controlling stake in Morning Brew in 2020.The Hustle's Successful Pivot to Paid Subscriptions
There is no specific information confirming that The Hustle has pivoted to a paid subscription model. The Hustle continues to offer its free daily newsletter.Creator Economy Newsletter "The Generalist" Reaches Milestone
Yes, "The Generalist" has achieved significant milestones. In September 2021, it celebrated its first anniversary, highlighting substantial growth and revenue achievements.
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🧑💻 Tips for Starting and Growing Your Newsletter
1. Know Your Why and Who:
Before you send your first newsletter, ask yourself: What's the big idea? Who cares? Defining your purpose and your audience isn't just marketing 101; it's your roadmap to success.
2. Content is Your Currency:
In the world of newsletters, content isn't just king; it's the entire kingdom. Aim for a content mix where 90% of your email is the good stuff – insights, laughs, or "aha" moments – and only 10% is the pitch. Your readers will thank you for their time and clicks.
3. Schedule Like Your Life Depends on It:
Whether you decide to bombard inboxes weekly or bi-weekly, stick to it. Consistency turns your newsletter into a habit for your subscribers, like their morning coffee or doom scrolling through social media.
4. Grow Your Tribe Without Selling Your Soul:
Get those sign-ups the honest way. Use pop-ups on your site, sweeten the deal with exclusive content, or give shout-outs to subscribers who share your love. And hey, a little social media nudge never hurt anyone.
5. Make It Personal (But Not Too Personal):
Segment your audience like you’re planning a heist, targeting each group with content they can't resist. In today's digital world, personalized emails are like handwritten letters—they get opened.
6. Data Isn’t Just Numbers; It’s Wisdom:
Dive into your stats. What gets opened? What gets clicked? Use this intel to tweak your content until you've got a newsletter that's more irresistible than a cat video on a slow news day.
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Whether you’re just starting or need a refresh, this course will help you turn emails into a powerful marketing tool. Learn at your own pace and start building newsletters that get results!
For more insights and detailed breakdowns, dive into our latest blog post on “The Marketing Newsletter.”
Discover effective platforms and tools to level up your newsletter!