#23 - LinkedIn Growth Strategies for 2025
We wrote the guide to save you from cringe, inspirational sunset selfies, and the r/LinkedInLunatics hall of shame 🚫
LinkedIn is evolving faster than ever. With algorithm changes, new content formats, and a heightened focus on personal branding, staying ahead requires a strategic approach. In this issue, we’ve combined insights from top LinkedIn experts to give you a step-by-step guide to dominating the platform in 2025.
✅ Crafting a Standout Profile
Key Tips:
Use a professional profile picture with a neutral background.
Write a compelling headline that focuses on what you can do for others.
Customize your LinkedIn URL for a clean, professional look.
Pro Tip: Add a banner image that reflects your personal brand or showcases your work.
Pro Pro Tip: Use Redact AI, a free tool that helps you optimize your profile and stand out professionally.
✅ Content is King
Why It Works: LinkedIn’s algorithm prioritizes engaging, value-driven content.
Key Tips:
Use the "first three lines" rule to hook readers instantly.
Post listicles, carousels, and short-form videos for maximum reach.
End every post with a simple, engaging question to boost comments.
Pro Tip: Repurpose top-performing posts every 6 weeks to maintain consistency.
Pro Pro Tip: Use Taplio, an AI-powered tool for LinkedIn content creation, scheduling, and analytics.
✅ Building Relationships That Convert
Why It Matters: LinkedIn is a networking platform—engagement drives growth.
Key Tips:
Comment on influencers’ posts to gain visibility with their audience.
Use non-needy messages to build authentic relationships.
Host LinkedIn Live sessions to leverage free notifications and build a community.
Pro Tip: Be the first to comment on trending posts to maximize visibility.
Pro Pro Tip: Use Crystal, which provides personality insights and communication tips to tailor LinkedIn interactions, improving outreach and relationship-building.
✅ Hacking LinkedIn’s Algorithm
Why It Matters: Understanding the algorithm is key to organic growth.
Key Tips:
Focus on dwell time (how long people stay on your posts).
Use psychographic targeting to find users discussing your niche.
Leverage LinkedIn Live for free notifications and increased reach.
Pro Tip: Post at 8:30 AM to catch the early birds scrolling before their coffee kicks in, and at 6:30 PM to snag the after-work crowd doomscrolling to avoid adulting. For more time-hacking secrets, check out LinkedIn’s blog—because even LinkedIn knows you need help adulting. 😉
Pro Pro Tip: Use Supergrow’s LinkedIn post scheduler to schedule, calendar view, auto-plug first comment, and post preview to save you time.
✅ How to Grow a 10K Audience in 7 Days
Starting from scratch? No problem.
Key Tips:
Use trust stacking to connect with people who share your alma mater or workplace.
Send non-needy messages to new connections to build rapport.
Create listicle posts to establish social proof quickly.
Pro Tip: Comment on posts from mid-tier influencers (1K–5K followers) for faster growth.
Pro Pro Tip: Use Dux-Soup, which automates LinkedIn prospecting and lead generation, offering personalized messaging and profile visits to enhance networking efficiency.
✅ Positioning Yourself as an Authority
Why It Matters: Personal branding is the key to long-term success.
Key Tips:
Share before-and-after stories to showcase your journey.
Use signposting to remind readers of your expertise.
Post case studies without niche language to make them relatable.
Pro Tip: Avoid AI-generated comments—authenticity wins on LinkedIn.
Final Thoughts
LinkedIn’s 2025 algorithm rewards strategic persistence. Stop chasing vanity metrics—focus on building authentic relationships, delivering value, and owning your audience.
Now that we’re safe 😮💨, what to do next?
Pick 3 Strategies: Start with optimizing your profile, engaging with influencers, and posting short-form videos.
Reply to This Email or Leave a Comment: Which strategy will you try first? We’ll share extra tips!
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