#25 - The X Guide That Doesn't Suck

From 0 to Viral, A Step-by-Step Guide to Growing on X (Twitter)

Photo by Rubaitul Azad on Unsplash

Welcome to the 25th issue of The Marketing Newsletter!

This issue is presented to you by Katalyst

Katalyst specializes in LinkedIn marketing, including content creation, engagement, and strategy, as well as impactful services designed to deliver real results.

Looking to amplify your brand’s reach?

---

🔎 Around the Web

This week's edition is packed with all things Super Bowl!

• 2025’s Super Bowl ads are all about fun and familiarity

• Here are five startups that are running Super Bowl ads this year

• These Are The 10 Best Super Bowl 2025 Ads, According To Experts

• $8 million for 30 seconds: Tracking the staggering rise of Super Bowl ad costs

---

A Practical Guide to Growing on X (formerly Twitter) with Content Strategy

Growing on X isn’t about luck—it’s about strategy and consistency. Many struggle because they overlook engagement, content structure, and community building. Here’s a streamlined approach to building an audience:

1. Define a Clear Niche

A focused content strategy attracts the right audience. Stick to one main theme—whether marketing insights, industry trends, or case studies.

Greg Isenberg on X

2. Optimize the Profile for Strong First Impressions

• Clear bio: Show expertise and what followers gain.

• Strong first impression: Use a professional profile photo and a pinned tweet showcasing value.

Matt Gray on X

3. Craft High-Impact Tweets That Get Noticed

• Hook immediately: The first sentence must grab attention.

• Short and clear: Avoid long, complex sentences.

• Engagement-driven: Ask questions, share relatable content.

  

  Dan Koe on X

4. Use Threads to Boost Visibility

• Compelling first tweet: Hook the reader.

• Logical structure: Keep it easy to follow.

• Strong conclusion: Encourage shares or discussions.

5. Engage for Growth

• Reply to influencers: Join conversations.

• Ask questions: Encourage interaction.

• DM & collaborate: Build relationships with creators.

6. Leverage Twitter Features

• Pinned tweets to highlight key content.

• Spaces & polls to drive engagement.

• Visuals for higher retention.

7. Stay Consistent & Track Performance

Analyze tweet performance, test different formats, and refine based on results. Growth comes from long-term commitment and adaptation.

There’s only so much we can fit into one newsletter—but the real magic is in the details. If you’re curious about the strategies that truly move the needle, we’ve broken it all down in our latest blog post.

Let’s take this conversation further—check it out here:

---

⚙️ The Cool Kids' Club

• X Ads: Amplify Your Reach with Targeted Advertising on X

• CoSchedule: Marketing Calendar and Content Management Platform

• SocialBee: Social Media Management Tools for More Leads with Less Effort

• Keyhole: Social Media Analytics and Listening Platform

• Iconosquare: The most powerful social media analytics, management, and scheduling platform for brands and agencies.

• Cyfe: All-In-One Business Dashboard. Visualize your KPIs.

---

🤝 Event Central

• Digital Marketing Simplified - Wednesday, February 19th

• An Introduction to Digital Marketing - Monday, February 24th

• Digital Marketing Essentials for Tech Startups and Enterprises - Thursday, May 1st

• International SEO: Optimizing for a Global Audience - Wednesday, March 12th

• Planning Your Digital Marketing Budget for 2025 - Thursday, March 20st

---

📕 Your Brain's Buffet

We stumbled on this YouTube gold—must-watch alert!

You’ll click, bracing for the usual “be authentic, hook ‘em fast” spiel, but nope—prepare for mind-blowing tips you’ve never even dreamed of.

---