#27 - Better Together

If you run a business, co-branding should be your next power move! 💪

Welcome to the 27th issue of The Marketing Newsletter!

This issue is presented to you by Katalyst

Katalyst specializes in LinkedIn marketing, including content creation, engagement, and strategy, as well as impactful services designed to deliver real results.

Looking to amplify your brand’s reach?

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🔎 Around the Web

• X rolls out AI-generated ads in push to win advertisers back

• Email marketing is back and big social is panicking

• AI marketing platform Hightouch reaches unicorn status

• How advertisers are reacting to Google’s declining share of the search market

• 5 Gen AI myths holding sales and marketing teams back

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A successful co-branding partnership doesn’t just happen—it’s a strategic play.

Here’s how to do it right:

1️⃣ Choose the Right Partner: Look for a brand that complements yours in values, audience, and reputation. For example, Nike partnered with Kim Kardashian’s SKIMS to tap into fashion-conscious consumers.

2️⃣ Define the Value for Both Sides: What does each brand gain? A strong partnership should expand your reach, improve credibility, or introduce a new product category.

3️⃣ Tap Into Both Audiences: Use a mix of social media, email marketing, and influencer collaborations to cross-promote. Highlight how the partnership benefits customers directly.

4️⃣ Co-Create Unique Products or Experiences: Instead of just putting two logos together, create something exclusive. Limited-edition items or joint campaigns make people pay attention.
Here’s the perfect example:

5️⃣ Test & Optimize: Track engagement, sales, and brand sentiment to measure success. Use customer feedback to refine future partnerships.

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⚙️ The Cool Kids' Club

• Upfluence: Influencer Marketing Platform for Streamlined Campaigns and Data-Driven Results

• Aspire: Influencer Marketing Platform for Building Authentic Brand Partnerships

• Grin: Influencer Marketing Platform for eCommerce Brands

• NinjaOutreach: Influencer and Blogger Marketing Outreach Software

• Influencity: The Complete Influencer Marketing Platform

• CreatorIQ: The World's Best Influencer Marketing Software Platform

• Heepsy: Find influencers easily and promote your brand.

• Klear: The New Standard in Influencer Marketing

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🤝 Event Central

• AI Marketing for Startup Growth - Wednesday, February 26th

• AI Powered Marketing Strategies -Thursday, February 27th

• Performance Marketing 101 - Thursday, February 27th

• Never Pay for Ads Again - Thursday, February 27 (Few tickets left 🔥)

• March Marketing Mondays - Monday, March 3rd

• Marketing Your Business with NO Budget - Thursday, March 6

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📕 Your Brain's Buffet

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