#33 - Stop Guessing and Pick the Perfect Social Media!
Reach Your Audience Where They Actually Hang Out
Welcome to the 33rd issue of The Marketing Newsletter!
🔎 Around the Web
Why Picking the Right Social Media Matters for Your Business!
Let’s face it: social media can make or break your business’s online game. With so many platforms out there Instagram, LinkedIn, TikTok, you name it choosing the right ones isn’t just a nice-to-have; it’s a must-do. Get it wrong, and you’re shouting into the void, wasting time and money. Get it right, and you’re connecting with customers where they already hang out, building a brand they can’t ignore. It’s about working smarter, not harder—finding the sweet spot where your audience, goals, and resources click. Want to nail this for your business?
Check out our deep dives:
These guides break it down with practical steps and tools to help you win—no fluff, just results.
⚙️ The Cool Kids' Club
Linear: Streamlining the path from idea to execution for high-performance software teams.
Zenkit: Transform the way you work with Zenkit's digital transformation platform.
Airtable: Empower your team with Airtable's next-generation platform to build customizable apps for all your workflow needs.
Flow: Achieve more together
Coda: All-in-One collaborative workspace
🤝 Event Central
How to Build a Stronger Brand with Smart Video Content - Friday, April 11th
AI Content That Google Loves - Friday, April 11th
Marketing Mixer: Email Marketing 101 for Small Businesses - Tuesday, April 15th
Free SEO Class: Learn SEO, Outrank Your Competitors, Get More Customers - Wednesday, April 16th
Mastering Fundamentals of Online Marketing - Friday, April 18th
Marketing Made Simple: Create Your Strategy with AI - Thursday, May 8th
📕 Your Brain's Buffet
HubSpot Academy: Social Media Marketing Certification
Why It’s Great: This free course from HubSpot is a go-to for marketers worldwide. It’s packed with real-world lessons from industry experts and walks you through building a social media strategy, including how to pick the right platforms for your business. Plus, you get a certificate when you finish—nice perk!
Social Media Examiner Channel
Why It’s Great: This channel is a treasure trove for marketers, run by a team that’s been covering social media trends for years. Their videos are short, practical, and based on what’s working right now.
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Thank you for your insightful comment! You’ve highlighted a crucial aspect: the “where” is often as strategic as the “how.” Many brands, especially in sustainable fashion and personal care, fall into the trap of following the latest platform trends without thoroughly analyzing where their audience truly engages.
For example, I read on Patagonia’s blog, “The Cleanest Line” that the company effectively uses this platform to share in-depth stories about environmental activism and product sustainability. This approach resonates with their audience, who seek comprehensive content that aligns with their values.
Similarly, I came across a YouTube video by Lush Cosmetics where they delve into their ethical buying practices. This medium allows them to connect deeply with consumers interested in the stories behind the products. 
The real growth occurs when you align not only your content style but also your platform choice to the behavioral patterns of your ideal community.
I’m curious to hear your perspective: have you discovered any platforms where you engage more deeply than expected—perhaps ones you initially underestimated?