The Marketing Newsletter #16 - Marketing That Sticks: Ideas You Can Actually Use!
Level up your marketing game with this edition...
Welcome to the Sixteenth Edition of The Marketing Newsletter!
📰 Marketing News & Articles
⚙️ Marketing Tools
SpyFu - Enables businesses to uncover competitors' most profitable keywords and ads for paid and organic search.
Similarweb - Provides insights into website traffic statistics, including sources, engagement metrics, and audience demographics.
BuzzSumo - Assists in identifying trending content and key influencers to enhance content marketing strategies.
*You can find much more marketing tools on Marketing Tools List
🧑🎨 Marketing Tips You’ll Actually Want to Try!
Grab Attention with Bold Questions
Asking a bold question in your ads can stop people in their tracks and get them talking. A good question makes people think, feel, and share their opinions. It’s not about causing drama—it’s about creating a conversation connecting your brand to people's concerns.
How to Use It:
1. Find a topic in your industry that gets people talking.
2. Keep the question simple and easy to understand.
3. Use eye-catching visuals or designs to make the question stand out.
Real-World Example:
Burger King once asked, "Would you eat this?" alongside a photo of a Whopper growing mold.
The question was shocking but powerful—it made people talk about their choice to remove artificial preservatives. Some loved it, some hated it, but everyone noticed it, and that’s what made the campaign a hit.
Why It Works:
People love sharing their opinions, especially when the question makes them curious or taps into something they care about. A bold question can turn your ad into a conversation starter.
Quick Tips:
✅ Make the question simple and direct.
✅ Choose a topic your audience cares about.
✅ Use visuals that grab attention and match the message.
Start asking the questions no one else is asking, and watch the conversations—and the clicks—roll in!
🤝 Some Random Marketing Events
Unleashing the Power of AI in Marketing: A Hands-On Workshop - Thursday, January 16th
Master the 5-Part Sales Funnel to Elevate Your 2025 Marketing Game! - Wednesday, January 22nd
Marketing Masterclass: How to Build a Successful 12 Month Marketing Plan - Tuesday, January 21st
📕 Marketing Courses & Books
User-Centric Marketing Course by Paul Boag
Discover how to create marketing that truly connects with your audience! Paul Boag’s course teaches practical, user-focused strategies to improve engagement and drive results. Perfect for marketers and business owners who want to prioritize their customers.
The Vibe: The Marketing Handbook for Every Product, Service, and Industry
This book is your ultimate guide to building marketing campaigns that resonate across any industry. Packed with actionable advice and real-world examples, The Vibe is perfect for anyone looking to elevate their brand. It is a must-read for marketers at every level.
The End
Thanks for some great tips! You mention that SpyFu gives you insights about competitors search performance, do you find that a more effective way to sus out the information than the auction insights in Google Ads?